Tuesday 21 August 2012

Social media
Why research is crucial in every social campaign
Just because a certain social media channel works well for some businesses, it doesn’t necessarily mean that it will work for you. There are a thousands of social media channels available to us all. From blogging to Facebook, all of these channels are not created equally or for the same purpose. Wherever you look online you will find many videos, images, and the latest info graphics about all the various social media statistics regarding the best social media channels, but this does not mean we should neglect the research process.

Two business partners, conducting a research

Yes, social media is a powerful platform, where by one MUST have access in an organization, or even for personal usage, but we do not just create a Facebook account, or page for example, just because every company has or does.


 So let us say for example you are selling golf sport shirts for ladies and your target audiences are between the ages of 18 to 35(according to your research) so what can you do? Looking at that demographics, to start building brand awareness for social media?

■Create a Facebook Fan page to build your presence by sharing interesting and relevant content.
■Create a YouTube channel to highlight your products.
■Follow online discussions on various niche golf related forums.
■Creating competitions with prizes will also be a good approach.
  Remember that social media platforms have this message:



20 comments:

  1. not only research is crucial in social campeigns, but in every day lives as well

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    1. Thank you for pointing out a good point that research should be practise in evry day lives.

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  2. Social media can really make a difference in our companies if we really do our research so that we can appear to be an effective company

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    1. Well, this means we research so that we can appear to be an effective company

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  3. Proper research allows you to learn more about the environment u operate within and you clients.Social media research is help full for an organisation

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    1. Basically what you are saying is when you research you also get to learn more about your enviroment within in you operate?

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  4. social media is making a big difference in our everyday lives, we learn a lot from it.

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  5. today social media has made our lives very easy. We can create communities with it and let people find us. Evn better too, create a social network and be a billionare.

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    1. here we are saying why does one has to research, social media was just an example of a campagn

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  6. Social Media is very important and it is important that organisations are involved with the right social media to create the correct exposure for their organisation. Using social media such as twitter and facebook is important as these are the most used social media.

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    1. well, yes social media is very important , but drawing a conclution... why does one has to research?

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  7. I think that this days organisation do not see the need for research especially when it comes social media. I also thought that there is no need for research to be if you want your organisation to have social media.

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    1. hoping you found out that research is the basic need to any programe in an organisation

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  8. Research is a vital process that every programme or activity needs to go under. Being general does not help therefore research helps you and your organisation to be specific and benefit from that certain programme.

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    1. noted that you are saying one has to reseasrch because research helps you and your organisation to be specific and benefit from that certain programme

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  9. I think it is important to subscribe to this platforms with a valid reason not because other organisations also subscribed.Therefore,contacting a research can enable an organisation to know which social media platform is accurate to reach the stakeholders or have an effective communication with all the stakeholders of the organisation.

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    1. well, so you said that ,contacting a research can enable an organisation to know which social media platform is accurate to reach the stakeholders or have an effective communication with all the stakeholders of the organisation.which means research is important to any programme in an organisation.


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  10. well, so you said that ,contacting a research can enable an organisation to know which social media platform is accurate to reach the stakeholders or have an effective communication with all the stakeholders of the organisation.which means research is important to any programme in an organisation.

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    1. not only resarching about the programme but even your stakeholders, most importantly your community stakeholders,see if they do know your organisation is known as to be existing or not

      nola,bbm friend

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