BUSINESS REALITY
KNOW YOUR STAKEHOLDER
It is of no use to put all your effort in trying to put together an ad of 24 seconds, and yet you do not know, who your target audience is. It is also going to be an embarrassing moment when you call your major clients with the tittle “dear client”. It might also cause your organisation’s image, to actually turn into a bad image, when you do not even know about the environment surrounding your organisation. Stakeholders are the key to effective dialogue, but who are they and how do you ensure their involvement depends on you knowing them. And it is wise to know all your stakeholders.
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| Picture:a company satkeholders,each represented by a clour |
“A good starting point for identifying your stakeholders is to ask the following basic questions. This is often best done with a third party who is not only independent but will also have experience of stakeholder identification” http://www.smalltalk.org.uk
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| Picture:different stakeholders in a company |
• Who is directly responsible for decisions on the issues?
• Who is influential in the area, community and organisation?
• Who will be affected by any decisions on the issue?
• Who holds positions of responsibility in stake-holding organisations?
• Who can promote a decision providing they are involved? (Enablers)
stakeholder?shareholder? please help i am just a liltle bit confused.
ReplyDeletestakeholder:member or system who affects or can be affected by an organization's actions ...we usauly call them clients,and they are internal and external stakeholders
DeleteA shareholder is an individual or institution (including a corporation) that legally owns any part of a share in an organisation
Yes I agree that you need to know your stakeholders in order not to generalise and in oder to know who you are dealing wih to be able to maintain the mutual relationship.
ReplyDeletewell said, Thee workplace
DeleteKnowing your stakeholder is exactly the right direction that points you in the right way to know who it is exactly you are dealing with is. Stakeholders are a big part of an organisation or a company.
ReplyDeletei thank you Langa,yes Stakeholders are a big part of an organisation or a company.
DeleteCompanies can only succeed if they can know who they wana reach.therefore it's very vital for them to do a deep research of thier clients.
ReplyDeletei point out something from you "do a deep research of thier clients" wow!
DeleteHow do you go about knowing your stakeholders
ReplyDeleteAs luckey said you need to "do a deep research of thier clients"
DeleteKnowing your stakeholders is important because in public relations general public does not exist.
ReplyDeletethank you for reminding us that in public relations general public does not exist.
Deleteknowing our stakeholders is very vital because we need to know what kind of people we are dealing with so that we can cater for all their needs
ReplyDeletei like the fact that you pointed out "so that we can cater for all their needs"
Deletei agree with everyone that stakeholders are the big rol;e in a company because they are the once who bring growth and income without them the company will not succeed
ReplyDeletethe fact that we should know them,will also help us not to cause any complications
DeleteYes it is important as an organisation to know its stakeholders and understand ways which can help the organisation to meet the need of the stakeholders. Knowing stakeholders increases good chances of having a good relationship with the target audience.
ReplyDeletethank you for reminding us that "Knowing stakeholders increases good chances of having a good relationship with the target audience"
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