REALITY CHECK

HOW DO YOU KEEP YOUR TARGET AUDIENCE TO TRUST YOU?

When I logged in to my face book on Sunday, on my wall I saw this…..

Picture:faked messages  of Tyler Perry

 

Well, I am a fan of Tyler Perry’s movies because I find them funny persuading educating and the same time entertaining. In my mind then came this question of how do you keep your target audience in believing in you? Tyler Perry came back an wrote an apology letter which states that those comments were faked and there fore he apologise, but how do we even trust that it was him who wrote that letter? After this apology letter there was comments, again how do we gain trust that these comments are originally from him?

But let me tell you what Tyler Perry did to convince his target audiences, he wrote the following in his letter of apology

·         ask for forgiveness and explain what happened

·         gave his fans a low ticket to watch a play

“DUE TO CIRCUMSTANCES THAT I CAN'T CONTROL

Unfortunately, due to circumstances that I can't control, we've had to cancel this leg of the Medea Gets a Job tour.

Here's why. I set a ticket price for the show starting at $25. The reason I set

 The price so low is so that everyone could get a chance to come out and see the show. I know how tight things are right now. I GET IT! I do not tour to make a living, I tour because I love staying connected to all of you. I love seeing your faces, hearing you laugh and seeing you enjoy yourselves. It gives me great joy. Even though it's a lot of work, I really don't mind doing it. Because of that, what I do is make sure that the promoter sets a reasonable ticket price and the prices are $25, $45 and $65 .”if you want to read more,log on to your facebook,search for Tyler Perry and like the page.

BUSINESS REALITY

KNOW YOUR STAKEHOLDER

It is of no use to put all your effort in trying to put together an ad of 24 seconds, and yet you do not know, who your target audience is. It is also going to be an embarrassing moment when you call your major clients with the tittle “dear client”. It might also cause your organisation’s image, to actually turn into a bad image, when you do not even know about the environment surrounding your organisation. Stakeholders are the key to effective dialogue, but who are they and how do you ensure their involvement depends on you knowing them. And it is wise to know all your stakeholders.

Picture:a company satkeholders,each represented by a clour

“A good starting point for identifying your stakeholders is to ask the following basic questions. This is often best done with a third party who is not only independent but will also have experience of stakeholder identification” http://www.smalltalk.org.uk

Picture:different stakeholders in a company

• Who is directly responsible for decisions on the issues?

• Who is influential in the area, community and organisation?

• Who will be affected by any decisions on the issue?

• Who holds positions of responsibility in stake-holding organisations?

• Who can promote a decision providing they are involved? (Enablers)

Advantages of Social Networking: Driving Traffic to Your Website

Social media is a big part of most good marketing plans these days and it has a number of great advantages.  Reaching people in the network of their choice is fundamental and delivering relevant content is a must.  While sharing information through a social network is great, ultimately you will be in the best position if you bring people back into your website.

Picture:firgurativley driving traffic in to ur website

I am just not sure if you noticed that you are an advertiser, a promoter, an informer, a persuader, an educator, for as long as you are on social networks. Let’s face the facts here:

Do not tell me you never tweet or update a status about a celebrity‘s good deeds ever in your life ever since you activated your social network, unless your social network is unattended by you (the owner).We all do it in a way but maybe we never noticed that we are actually selling or advertising that particular person or object

Take for an example, on your face book status you type “yah neh? this man is really in love, wish to have a husband like this in future …now via watching Africa magic on DSTV”

 By me analyzing that I think you are actually saying "hey my fellow FaceBookers watch a movie on Africa Magic on DSTV", but you might not be aware that you just persuaded your Facebook friends to turn their DSTV on and watch that movie. Later on you want to know how many people were persuaded? Just check the comments and like stats.

Picture:social network plartforms

Ever went to your favorite brand, movie or soapie’s social network page? There are stats which are titled “people talking about this”. This is where you know that you are part of the advertising agency but you are just not aware and you are doing it for free.