BUSINESS REALITY
PUBLIC RELATIONS IS NOT MARKETING: DO NOT GET IT TWISTED
Marketing and public relations sometimes get people to be confused, are you in the same situation? You are about to find out what makes them differ. Even though both work to promote but there are significant differences between the two.
Marketing
Marketing deals mainly with product awareness and promotion. Those involved with marketing work to promote a specific product or service a company or organization offers. Marketing professionals will concern themselves with the products the company provides, the customers and their needs, and are working to look forward to what the next product will be or how to promote it. A marketing approach will work to sell a product rather than an organization by taking into consideration demand, competition, and how to get more people to purchase services or products.(http://sunheecho.blogspot.com/2011/07/what-is-difference-between-advertising.html)
Marketing deals mainly with product awareness and promotion. Those involved with marketing work to promote a specific product or service a company or organization offers. Marketing professionals will concern themselves with the products the company provides, the customers and their needs, and are working to look forward to what the next product will be or how to promote it. A marketing approach will work to sell a product rather than an organization by taking into consideration demand, competition, and how to get more people to purchase services or products.(http://sunheecho.blogspot.com/2011/07/what-is-difference-between-advertising.html)
An effective marketing plan will accomplish the following:
· Define a target market in order to know who to promote the products towards.
· Identify the customers and competitors. Knowing competitors and their strategies will help a company to stay ahead by remaining competitive.
· Outline a strategy for attracting and keeping customers as well as identifying change
Public Relations
Public relations deals more with the company itself. A public relations professional is more concerned with the public's view of the company and the company's reputation rather than trying to get the public to purchase the products (although the two often go hand in hand).
A public relations campaign will work to do the following:
- Increase and maintain visibility and public awareness of an organization, company, or event
- Help the public to see the organization as an industry leader
- Increase awareness of the organization's programs, products, and services throughout the community, state, country, or world
- Help enhance and maintain the organization's image
- Support and organize efforts with regards to fundraising
- Act as liaison and support in the event the organization experiences any negative publicity(http://www.businessknowledgesource.com/marketing/the_difference_between_marketing_and_public_relations_026011.html)
I was one of those people you were talking about, but after going through your blog, I now understand the difference between Public Relations and Marketing and thanks for your advice.
ReplyDeleteThis platform is preparing you into a future public relation practioner and many other oportunities in the Public Relations world,ideas on how to be a good hard worker in the PR world or corparate world.Thank you that you learned something
DeletePublic Relations indeed is not Marketing, this two differ and thank you for showing information about how they differ,this is realy helping and i wish some other people who are also confused could just look at this blog
ReplyDeletehi moimane your wish is my wish aswell and yes thank you for seeing this blog as the most important blog
ReplyDeletei find you blog very informative especial as i am a public relation student it helps to know more about the difference between marketing and PR
ReplyDeletethank you Grace ,indeed this blog it very informative
DeleteThank you for the informative piece...are you able to defferentiate the difference between public relations, marketing communications and corporate communications.
ReplyDeleteoh yes Mr Dibidu, i am able to defferentiate the difference between public relations, marketing communications and corporate communications.... perhaps you want us to publish it next issue?
DeletePublic relations are very essential to build relationship with public and with other business personals who belong to your professions.This provide a remarkable growth the business
ReplyDelete