Social media
Why research is crucial in every social campaign
Just because a certain social media channel works well for some businesses, it doesn’t necessarily mean that it will work for you. There are a thousands of social media channels available to us all. From blogging to Facebook, all of these channels are not created equally or for the same purpose. Wherever you look online you will find many videos, images, and the latest info graphics about all the various social media statistics regarding the best social media channels, but this does not mean we should neglect the research process.
Two business partners, conducting a research |
Yes, social media is a powerful platform, where by one MUST have access in an organization, or even for personal usage, but we do not just create a Facebook account, or page for example, just because every company has or does.
So let us say for example you are selling golf sport shirts for ladies and your target audiences are between the ages of 18 to 35(according to your research) so what can you do? Looking at that demographics, to start building brand awareness for social media?
■Create a Facebook Fan page to build your presence by sharing interesting and relevant content.
■Create a YouTube channel to highlight your products.
■Follow online discussions on various niche golf related forums.
■Creating competitions with prizes will also be a good approach.
Remember that social media platforms have this message: