CORPORATE WORLD

A NEED TO BENEFIT BOTH PARTIES: COMMUNITY RELATIONS


SPRA (Student public relations association) is a group formed at the University of Johannesburg by

Pr student cleaning the hospital

Klenkie Mpotu (chairperson) and a group of third year students, who are studying Public Relations and Communications. SPRA consist of a combination of PR students in the University of Johannesburg, from first year to last year. The group started last semester with a vision of helping the community as well as practicing their profession, meaning students get a chance to do many activities which are under PR Practice.
According to Community Relation process, both the community and the organization will benefit and it is also there to help reposition the organization. Last month, on the 18 July (Mandela day).The organization went to Helen Joseph Hospital to do their 67 minutes, doing something for the community. This month again they have a community project happening at Alexandra and later on next month they will be launching their Organization.




PR students at Helen Joseph Hospital garden

The question is how does the community benefit, while the organization benefit as well? The community got a clean environment because the students painted the hospital, renewed the garden, picked up plastics and papers which were just flying around the hospital and cooked food for patients. The students got an experience in community projects and the importance of CSI, while the organization gets a chance to be published, well-known or kept recorded in the University of Johannesburg’s website.